https://www.adopsandadtech.com.au/home daily 1.0 2025-10-27 https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589502191372-ERLU5HWGR5X3U20KLW5X/Projects.png Home - Ad Operations Our highly-experienced team offers buy and sell-side support completely scalable to your specific ad ops needs. https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1581659013180-SLU0LA9CGFN20N49XCL3/A%26A+icons_ad+tech.png Home - Ad Technology Our ad tech experts offer support, troubleshooting, migration, optimisation, planning, implementation and much more. https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1585562746331-VNAIXX98T9V5KN2J2X8T/Image_2_d%402x.png Home https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1585642368527-3CYBTRATPCD6HMXV9VUO/Rectangle_7_bp%402x.png Home - I’m an Agency We offer flexible ad ops solutions and ad tech support so your digital media plan fulfilment becomes seamless and ultimately, pain-free. https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1585642317000-BJIEPBW0YBM562F9Q78X/Rectangle_7%402x.png Home - I’m a Publisher We provide expert support in the delivery of campaigns through efficient campaign management and an optimal ad tech stack to help you increase revenue. https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589409212863-QSBH9AQDEPNZ142VABES/Guide%402x.png Home https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589420432761-UFRX3UIU5DK0H7B9AJVP/GooglePartner%402x.png Home https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589502923519-V8N4LG1PSP1D26PQTEBG/GMP_Certified_Badge_2.jpg Home https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589503344851-236GK8399NVRNHMZCIO5/iab-member.png Home https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589420364128-PEBHXJOH3PPF0MUS5XZJ/Image+2%402x.png Home https://www.adopsandadtech.com.au/systems daily 0.75 2020-05-25 https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1590111759553-TEL3HMOI34N4IQ3SFQ72/agencies-client-side-systems.png Systems - Agency & Client-side Systems Google Campaign Manager Google Display and Video 360 Sizmek Facebook Instagram Studio – building, setup and testing of rich media ad placements https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1590111905081-8X7GWK1QZOIRLR8GQYM0/Ad-serving.png Systems - Ad Serving Google AdManager 360 Google Ad Manager AppNexus Adserver Video platforms Native vendors Rich Media vendors Email ad delivery systems Google Data Studio https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1590113500957-X445PKXEIW4ZVFMT069Y/operations.png Systems - Operations Sales, workflow & billing management tools: Operative.One AdPoint https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1590111797045-4UK3FACY9Q5S9G44NPVW/programmatic_tech.png Systems - Programmatic Technologies Adsense AdX DV360 The Rubicon Project Pubmatic Index Exchange AppNexus Triton Digital Header bidding solutions https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589857525083-3NL88OHKE96114QD7OTH/Discover.png Systems https://www.adopsandadtech.com.au/publishers daily 0.75 2023-06-06 https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589504632546-QR1JEJFWMCVI1YIR64JW/Ad-ops.png For Publishers - Ad Operations Ad Operations Highly-skilled ad ops professionals are hard to find, and can be even harder to keep. We provide a flexible, fully-outsourced ad operations solution, providing access to staff who have the skillsets to deliver all your needs, from standard trafficking through to complex technology issues. The focus of our business has always been to eliminate the pain points in your operations function. We are flexible and scalable to support you as needed - either by providing the complete ad operations function, or supporting your existing team with overflow, shortage of staff or ad tech. Our experienced professionals ensure the work is done on time and without errors, so you don’t have to worry about it. → We can help with: Outsourced Ad Ops Gap-fill trafficking Holiday cover Campaign Implementatio & Management Rich Media and third-party partner setup, testing and troubleshooting Ad tech support Discrepancy investigations Creative testing Tag testing and troubleshooting Major event management Programmatic setup, optimisation and reporting Ad placement planning https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1581659323612-HR0LUYJUNIILL41PQY6N/A%26A+icons_monetisation.png For Publishers - Monetisation The ad market continues to evolve and drive more ad spend through programmatic channels, particularly for negotiated buys as well as open marketplace. It’s never been more important to have the right technology in place to be able to access premium advertising dollars through these channels. Ensuring you have the right pipes in place and managing your inventory to maximise revenue on every impression can be a complex task. Here at A&A, this is our daily remit. We’re impartial, we work with all systems and vendors and we don’t take a cut of your revenue. → We can help with: Ad placement planning and recommendations Helping with vendor selection and implementation Managing and optimising your stack to improve revenue Troubleshooting Detailed reporting and dashboards Providing access to Google monetisation tools https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1581659013180-SLU0LA9CGFN20N49XCL3/A%26A+icons_ad+tech.png For Publishers - Ad Technology If you need to implement ad technology solutions, or to review and improve your existing setup, A&A are here to help. We assist with the planning, selection and implementation of the best solutions for your business. → We can help with: Evaluation and requirements RFP Development and assessment System configuration Implementation & testing Project management and liaison between all parties –development, sales, operations, finance Campaign setup Google Ad Manager 360 (formerly DFP and AdX) reseller and support partner Training https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589502250623-I48E6Q7K1L983GM5VZJB/consulting.png For Publishers - Strategy and Consulting There are many factors that feed a successful digital media organisation, and A&A have many years of experience in helping publishers optimise and improve their businesses. → We can help with: Yield reporting & analysis Pricing analysis & strategy Ad product strategy Revenue and supply modelling & forecasting KPI development Sales/Operations workflow RFP and vendor selection of ad technologies Workflow and billing system selection Partner effectiveness audits https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589509537584-U0A3QB57TSMSFFFEQ2H6/google.png For Publishers - Other Google Ad Exchange Options Looking to monetise your sites or apps but GAM 360 isn't the right fit for you? Depending on your needs and circumstances we may be able to offer you your own instance of Google Ad Exchange that plugs into your own Google Ad Manager network. Your sites or apps will need to be of good standing and free of any AdSense, Ad Manager or Google Play Store policy violations. They will also be subject to a thorough review by both A&A and Google themselves. If you would like to explore the option of AdX via MCM for your standard GAM account, please complete this form and the A&A team will review and respond. https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589435598767-SQHOI9PGEFE5C36QU2YK/client_training.png For Publishers https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589435205646-M47O230W3FVSOP115H3A/GoogleReseller.png For Publishers https://www.adopsandadtech.com.au/team daily 0.75 2023-06-07 https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1590046393452-ZE7ALEHCCHV2KWIOZWXE/amy.png Our Team AMY MCCORMACK Proud of my amazing team! Founder and Managing Director https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1581899140998-D3ESWP7ISMQH7Z6IB4ML/Amojis+for+web_wynn.png Our Team WYNN HAU Dog Lover Digital Operations Specialist Joined the A&A team in 2013 Worked exclusively in Adops & Digital Media 15+ years Enjoys understanding how things work and problem solving Known for a calm and patient demeanour, no matter what’s happening Amazing attention to detail and focus on driving the best possible results https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1581898768303-RJT1G41WZAVDJQIJ9G0P/Amojis+for+web_andrew.png Our Team SCOTT REGAN Up for a challenge Senior Platforms Implementation Specialist Joined the A&A team in 2015 20+ years ad tech and ad operations experience across major digital publishers Expertise in technical solutions and platform migration/management, programmatic monetisation and new rich media and video formats Manager of major implementation and vendor selection projects Highly respected industry expert https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/fd08da1d-3340-4ae1-ab52-cde0b05c04b4/aa_web_amoji_Jocelyn.png Our Team JOCELYN PHAY Our European Connection Digital Operations Specialist Joined the A&A team in 2022 10+ years' experience in digital advertising and ad operations Manages large clients and complex campaigns Expert in Google Ad Manager Loves streamlining workflows, processes and finding efficiencies Recognised for project management skills Enjoys all things well being and interior design Lives in Paris https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1581899056770-YB3EFZQXO47VMC6P9639/Amojis+for+web_elly.png Our Team ELLY CASTLES Survives off coffee Digital Operations Specialist Joined the A&A team in 2015 Has exponentially developed her skills to become an invaluable member of the team Manages large clients with exceptional attention to detail and unwavering dedication Continually expanding her digital skills and knowledge Proves that excellent ad ops skills can indeed run in the family https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/4e643e33-5c37-4c55-baaa-76c0b16a4a1a/aa_web_amoji_Kasey.png Our Team KASEY BRADFORD Early Riser Executive Assistant Joined the A&A team in 2022 10 years experience in people management, leading sales and customer service teams Enjoys improving daily work flow to increase overall productivity Loves to problem solve Always ready to learn new skills and develop professionally https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1581897733896-G6F7PY59FP6Z15M8IAEY/Amojis+for+web_catherine.png Our Team CATHERINE BONZOL Lover of spreadsheets Senior Digital Operations Specialist – Sell Side Team Lead Joined the A&A team in 2011 17+ years ad operations experience in both the media agency and publisher side of the digital landscape Expert in Google AdManager adserving system, including site tagging structure and creation and technical support Reporting guru who loves a good spreadsheet and Google Data Studio Catherine is a mother of 2. She likes wine, carbs and has an embarrassingly large collection of Harry Potter merchandise. https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1581898842164-F8H0C65L8Z4YUXNCN9HR/Amojis+for+web_myf.png Our Team MYF TRANT Google guru Senior Digital Operations Specialist - Buy Side Team Lead Joined the A&A team in 2013 Dynamic and talented training session leader Highly respected industry expert in google adserving products - both buy and sell-side Google Certified Awarded the IAB Digital Ad Operations Certification (2014, 2016 and 2018) https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1581897991871-8SWR31YV3MI1YNOCPO1V/image-asset.png Our Team SYLVIA SIERZPUTOWSKI Melbourne foodie Digital Operations Specialist Joined the A&A team in 2011 12+ years digital media, ad tech and ad operations experience Highly skilled and specialist in trafficking and campaign management, new site mapping and tagging Standout digital media specialist https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/33ec1748-16b9-4bcb-810c-4a69ef4b83ea/aa_web_amoji_Alia.png Our Team ALIA IBRAHIM Believes in the sand beneath her toes Senior Digital Operations Specialist Joined the A&A team in 2023 20+ years' experience in media and ad operations, working across major digital publishers including Fairfax, News and SBS Has experience in leading highly skilled adops teams Highly skilled in digital strategy and media integrations Has created new innovative media products Skilled in analytics with expertise in leveraging the power of data-driven insights to improve audience targeting Worked closely with sales teams in pricing and inventory to make sure that all digital availability is utilised, including major sporting events Believes a company's greatest asset is its people & consciously communicates with compassion and empathy Also a qualified scuba dive master https://www.adopsandadtech.com.au/contact daily 0.75 2023-06-01 https://www.adopsandadtech.com.au/about daily 0.75 2025-08-27 https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589502031285-4AKG9UZW5ZD89X3LACJB/pioneers.png About Us https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589861236472-D8GYRM5GYVIC1SFKDR79/projects-2.png About Us - Projects If you need an Ad Server or help getting your Ad Tech working seamlessly together, A&A are your guide. We’ve successfully delivered hundreds of adserver and associated ad tech implementation and migration projects. Our project management expertise and collaborative approach will guarantee we deliver the setup you need. https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589502191372-ERLU5HWGR5X3U20KLW5X/Projects.png About Us - Ad Ops & Ad Tech Support We work like an internal operations team; we just don’t share an office. No complicated forms: just send your assets, orders or query and we take care of the rest Happy to jump on a call to talk through any tricky task or query Proprietary internal tools to manage client inboxes and ensure nothing is missed. ‘Time and materials’ model: no minimum time blocks, fixed retainers or cumbersome ticketing systems Agreed-on SLAs and record minutes spent on your requests https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589502250623-I48E6Q7K1L983GM5VZJB/consulting.png About Us - Consulting Our experience in the digital market means we have knowledge to share and wisdom to impart. Ask us anything! We consult on: Workflow and operational optimisation Revenue and yield management Revenue and supply modelling and forecasting Vendor selection, KPI setting and performance monitoring https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589865627874-A6RNGWIU9J5BUGZOKWU2/pioneers.png About Us https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589502092364-XSW3GE0D99E0Q46J0YW7/team.png About Us https://www.adopsandadtech.com.au/agencies daily 0.75 2020-05-21 https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1581659013180-SLU0LA9CGFN20N49XCL3/A%26A+icons_ad+tech.png For Agencies - Ad Technology Our team of ad tech experts work with a range of agencies and trading desks across many different buy-side technologies. At A&A, we can support you through the RFP process as well as the system configuration, setup and implementation, plus other ad tech services as required. → We can help with: Migration/Upgrade Evaluation and requirements RFP Development and assessment System configuration Set Up Implementation and testing Project management and liaison between all parties – development, sales, operations, finance Google Campaign Manager reseller and support partner Managed media buying service via Google’s Display and Video 360 Platform Training https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589504632546-QR1JEJFWMCVI1YIR64JW/Ad-ops.png For Agencies - Ad Operations It’s rare to find highly-skilled ad ops professionals, and even rarer for them to stick around. We provide a flexible ad operations solution for agencies, giving you access to a team of buy-side focused experts who have the skillsets to deliver all your needs, from standard trafficking through to complex technology issues. The focus of our business is to eliminate the pain points in your operations function. We support you as needed - either by providing the complete ad operations function, or supporting your existing team with the management of campaigns, overflow of work, shortage of staff or ad tech. Filling gaps like these is our core service here at A&A. Our experienced professionals ensure the work is done on time and without errors, so you don’t even have to think about it. → We can help with: Outsourced Ad Ops Gap-fill trafficking Holiday cover Campaign Implementation & Management Campaign optimisation Rich Media and verification setup, testing & troubleshooting Ad tech support Discrepancy investigations Creative testing On-boarding new clients Knowledge bases Workflow Best Practices Training https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589435598767-SQHOI9PGEFE5C36QU2YK/client_training.png For Agencies https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589435205646-M47O230W3FVSOP115H3A/GoogleReseller.png For Agencies https://www.adopsandadtech.com.au/training daily 0.75 2020-05-24 https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589847260615-2YWUX39IWP4P4RJ47BML/training-large.png Training https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589520594479-8405C2SYUZ76D8S2YMLX/support_light.png Training https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589856622559-LC2910VY1PJ57OZQ15RB/announce-lighter.png Training https://www.adopsandadtech.com.au/google-reseller daily 0.75 2023-06-19 https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1590045436397-T2PVT3LO7KUEL4GJHG6S/Google-large.png Google Reseller https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1590046150377-XN6L8FJOGRN1AFKQYYVS/GCPP.png Google Reseller - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/3342f2ef-fd15-41f0-9021-474e4fb73cb2/GMCM.png Google Reseller - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e45e9f55ff35449f51d2f32/1589508654772-G0MGSTYEEXQCVB6MPM4U/systems-2.png Google Reseller