It’s great
to meet you.

My career in digital media and operations is almost as long-standing as the industry itself. For 20+ years, I’ve studied, learnt, evolved and guided the industry from within. Initially, this included time working for Australia’s leading media establishments including Fairfax and ninemsn, with roles covering operations, media sales, strategy and ad product management. My experience across these areas has continued to expand expontentially since the launch of A&A, creating a unique end-to-end knowledge of the digital media and ad operations industry and a high level of experitise in this complex and dynamic space.

I created a plan for A&A in 2011 with a dual purpose. I had realised that there was a clear lack of support for local publishers and agencies in the ad operations space and wanted to fill this gap. I was also a mother of young children and wanted to create a businesses that would allow highly skilled experts in the field further their careers in a meaningful way, while maintaining their roles as parents and carers. From this idea, I founded HT and A&A Digital Services Pty Ltd.

We launched the business in 2011 as HT Ad Ops, followed by a stint of being known as A&A Digital Services Pty Ltd. However, as we approached our 10 year anniversary we felt we needed to rebrand to ensure our name reflected exactly who we are and what we’ve been doing for years, which is... Ad Ops and Ad Tech. We created a new logo and brand identity for ourselves, while continuing to provide the same expert advice and support we have since our beginnings.

I'm incredibly proud to be leading such an amazing, expert team. We operate a range of services capable of shifting and evolving as the market does. A&A are proud to be the most experienced and established local media operations support group in Australia and to continue our journey.